Guide/Retail Entrance Mats
Best doormats for retail store entrances in New Zealand
For a New Zealand shopfront the best doormat is a commercial-grade mat sized to the door, not a household doormat. Use a Waterhog Classic at wet or exposed doors, Super Brush or Superguard for busy interiors, and a PrintPlush logo mat to brand the entry.
Reviewed and updated October 2026
Retail entrance mats compared
Prices are the current from-price on our New Zealand store, including GST.
| Mat | Material | Best for | Standard sizes | Price (NZD incl GST) | Lead time |
|---|---|---|---|---|---|
| Waterhog Classic Mat | Rubber, Polypropylene | Wet, exposed and street-front doors, the all-rounder | 600mm x 900mm, 900mm x 1500mm, 900mm x 1200mm and more | from $106 | Stocked sizes dispatch fast |
| Super Brush Mat | Vinyl / PVC, Polypropylene | Budget heavy-duty brush mat for busy interiors | 600mm x 900mm, 900mm x 1500mm, 1200mm x 1800mm | from $78 | Stocked sizes dispatch fast |
| Superguard Entrance Mat | Vinyl / PVC, Polypropylene | High traffic interiors, custom sizes and tiles | 600mm x 900mm, 850mm x 1500mm, 1150mm x 1800mm and more | from $221 | Stocked sizes dispatch fast |
| Entry Plush Mat | Carpet / Nylon | Flat interior wiper, launderable, low profile | 600mm x 850mm, 850mm x 1200mm, 850mm x 1500mm and more | from $89 | Stocked sizes fast; made to order 4 weeks |
| PrintPlush Logo Mat | Nitrile Rubber, Carpet / Nylon | Branded entry with the store logo | 450mm x 700mm, 600mm x 850mm, 850mm x 1150mm and more | from $138 | 4 weeks after proof approval |
| PrintScraper Logo Mat | Nitrile Rubber, Carpet / Nylon | Branded scraper for exposed shop doors | 450mm x 700mm, 600mm x 850mm, 850mm x 1150mm and more | from $196 | 4 weeks after proof approval |
What a retail entrance mat has to do
Stop soil before the floor
Retail floors show every footprint. A combined scraper and wiper such as the Waterhog Classic traps grit and water in its rubber-reinforced waffle so the shop floor stays dry and clean.
Survive the rush
Face weight is what lasts. Superguard carries a 1790gsm polypropylene face on PVC and the Super Brush has twice the fibre of similar mats, which is why both outlast a hardware-store doormat.
Sell while it works
A PrintPlush logo mat prints up to 25 colours with a free digital proof, so the first thing a customer sees is your brand, not a plain mat.
How to choose a retail doormat
- Covered or exposed? Street-front doors in Wellington or Auckland rain need a rubber-backed scraper with drainage. Mall interiors can use a textile wiper.
- Size to the door. Cover the full opening and allow four to six footfalls. Double sliding doors usually need a 900mm x 1500mm mat or a made to measure runner.
- Keep it flat. Low-profile edging on the Entry Plush and Waterhog keeps the mat flat under automatic doors and trolleys.
- Hide the dirt. Charcoal and flecked faces hide dirt between cleans better than black.
- Plan the cleaning. Entry Plush goes through a commercial laundry; Waterhog and Super Brush hose down. A spare set keeps one down while one is cleaned.
- Brand it. PrintPlush for interiors, PrintScraper for exposed doors; both allow four weeks from payment and proof approval.
Retail chains and multi-site orders
For a chain or franchise we supply matched mats to every store, with new zealand and australian warehousing for fast dispatch and trade pricing for ten or more mats through the wholesale portal. Browse the retail mats collection and the commercial entrance mats range, or request free samples to check colour and feel.
Why buy from The Mat Group NZ
30+ years in matting
Supplying commercial, industrial and residential matting since 1990, with New Zealand and Australian warehousing for fast dispatch.
Free samples and site measure
Order free samples on most products, or book a free site measure and quote for a commercial project.
Price beat guarantee and installation
Professional installation can be arranged. Our price beat guarantee applies to like-for-like quotes.
Related guides
Read how to choose a commercial entrance mat and best entrance mats by industry. Local pages: Auckland, Wellington, Christchurch.
Frequently asked questions
What is the best doormat for a retail store entrance in NZ?
For most shopfronts the Waterhog Classic is the best choice because it scrapes and absorbs in one rubber-backed mat. For busy interiors Superguard or Super Brush give a heavier face, and a PrintPlush logo mat brands the entry.
What size doormat does a shop need?
Cover the full door width and allow four to six footfalls of length. A single door suits 600mm x 900mm; double or sliding doors usually need 900mm x 1500mm or a made to measure runner.
Can I get a doormat with my store logo?
Yes. PrintPlush logo mats print up to 25 colours with PMS matching and a free digital proof within 48 hours. Allow four weeks from payment and proof approval.
How do I clean a retail entrance mat?
Vacuum daily, hose rubber-backed mats weekly, and launder Entry Plush mats. Keep a spare set for high-traffic doors.
Do you deliver across New Zealand?
Yes. We deliver New Zealand wide and professional installation can be arranged, managed end to end.
Need help choosing?
Tell us about the space and our team will recommend the right matting and send sizes and prices.
