BUYING GUIDE/CUSTOM LOGO MATS
Custom Logo Mats: A Complete Buying Guide
A custom logo mat puts your brand at the entrance while trapping dirt and moisture before it reaches your floors. At The Mat Group we print your logo in full colour, colour match it to your brand, and send a free digital proof before production. Made to order and delivered NZ-wide.
Why choose a custom logo mat
A logo mat does two jobs at once: it presents your brand and it protects your floors.
Your brand at the door
The entrance is the first thing customers, staff and visitors see. A logo mat turns that first step into a branded welcome, reinforcing your identity every time someone walks in.
Soil and moisture control
A logo mat is still a working entrance mat. It scrapes grit from shoes and holds water and dirt in the fibre, so less of it tracks across your floors and reduces cleaning.
Cleaner, safer floors
By capturing wet weather at the threshold, a logo mat helps keep hard floors drier underfoot. Pair it with our safety mats in higher-risk areas.
Full-colour printing and colour matching
Your artwork is reproduced across the whole mat, not just a single stitched panel.
Our custom logo mats are printed in full colour, which means we can reproduce detailed logos, gradients, photography and multi-colour designs with sharp definition. Because it is a print process rather than inlaid or tufted colour, you are not limited to a handful of block colours.
Colour matching keeps your logo on brand. Supply your brand colours and we work to match them closely on the printed mat, so the finished result sits alongside your signage, uniforms and packaging rather than clashing with them.
- Full-colour print. Reproduces detailed artwork, fine text and multi-colour logos.
- Brand colour matching. Supply your colour references and we match them closely on the mat.
- Vector artwork preferred. High-resolution or vector files give the cleanest, sharpest edges.
- One logo or a full design. Print a single mark or a complete edge-to-edge layout.
Custom logo mats
Your logo, printed and colour-matched
Full-colour custom logo mats with a free digital proof before production. Made to order.
The free digital proof process
You see exactly how your mat will look before anything goes into production.
Every custom logo mat includes a free digital proof. Before we make your mat, we send you a visual showing your logo, colours, size and orientation on the mat. Nothing is produced until you are happy and approve the proof, so there are no surprises.
- Send your artwork. Provide your logo or design and your brand colours, plus the size you have in mind.
- Receive a free digital proof. We lay out your logo on the mat and send it back for review.
- Request changes. Adjust the colours, scale or placement until it is right.
- Approve and produce. Once you sign off, your made-to-order mat goes into production.
Not sure of the base material? Order free samples or contact our team for guidance.
Sizing, orientation and placement
A logo mat is made to measure, so it should suit your doorway and your logo.
Custom logo mats are made to order in the size you need, so measure the doorway or floor space and allow enough coverage for several footfalls as people enter. A mat that is too small lets grit and water skip straight past it onto your floor.
Orientation matters for both branding and print. A logo has a natural direction, so tell us whether the mat sits in a landscape (wide) or portrait (tall) doorway. On the digital proof you can confirm the logo reads correctly for the way people approach the entrance.
- Measure the opening. Note the width and depth of the entrance or floor area.
- Allow enough depth. More depth means more steps taken on the mat and better soil capture.
- Confirm orientation. Landscape or portrait, so the logo sits the right way up.
- Think about traffic. Busy entrances benefit from larger coverage and a hard-wearing grade.
For matting beyond the logo zone, see our commercial entrance mats and rubber scraper matting.
Standard vs custom, backing and durability
Choosing the right base and backing keeps your logo looking sharp for longer.
| Option | Best for | Notes |
|---|---|---|
| Standard entrance mat | General dirt and moisture control | No branding. See commercial entrance mats. |
| Custom logo mat | Branding plus soil control at the door | Full-colour print, colour matched, free proof. See custom logo mats. |
| Anti-fatigue with logo | Branded comfort at counters and workstations | Cushioned standing comfort. See anti-fatigue mats. |
Durability comes down to the base fibre, the print quality and the backing. A quality rubber backing helps the mat grip the floor and lie flat, while a hard-wearing print surface keeps colours crisp under foot traffic. For busier entrances, choose a heavier-duty grade so the mat and your logo last.
The right choice depends on where the mat goes and how much traffic it sees. Tell us about your entrance and we will recommend the best base and grade for the job.
Frequently asked questions
What artwork do you need for a custom logo mat?
Send us your logo or full design along with your brand colours. High-resolution or vector artwork gives the cleanest, sharpest result, but our team can advise if you are unsure what you have. We use your files to build the free digital proof before anything is produced.
Can you colour match my brand colours?
Yes. Because our logo mats are printed in full colour, we can match your brand colours closely. Provide your colour references when you send your artwork and we work to reproduce them on the mat, so it sits alongside your signage and branding rather than clashing with it.
Is the digital proof really free?
Yes. Every custom logo mat includes a free digital proof. We show you your logo, colours, size and orientation on the mat, and nothing goes into production until you approve it. You can request changes to the colours, scale or placement until it is right.
What size should my logo mat be?
Logo mats are made to measure, so the size is up to you. Measure the doorway or floor space and allow enough depth for several steps as people enter, which improves both branding and soil control. Tell us your measurements and orientation and we will confirm it all on the proof.
Ready to brand your entrance
Send us your logo for a free digital proof and a made-to-order custom logo mat, delivered NZ-wide.
